Farm Fresh vs. Foodlion

In my grocery store observation I chose to interpret Food Lion, located 11712 Jefferson Avenue, Newport News, VA and Farm Fresh, located at 11712 Jefferson Avenue, Newport News, VA. In my analysis of both stores I observed them on the alike(p) day with in the same hour. In this audit I will compare and contrast and give my personal recommendation to which store deserves your business. In comparing both stores I arrange very(prenominal) few similarities other then both exchange groceries at reasonable prices. Both stores had adequate staff operative at the registers and staff to stock produce. Each store had numerous registers open for quick checkout. That is where the similarities end. In my audit I had twain methods of evaluating both stores, the scratch line was comparing prices of the same generic items and the near method was grading them on a scale of nonpareil to quintuple in four different categories. In the first method of evaluation of pricing I chose five essentials items that both house holds buys which are: milk, bread, eggs, hamburger, and lettuce. Farm alert was cheaper in al matchless categories except the lettuce, provender lion offered it at 1.19 (only with an MVP card, certain priced at 1.39). Farm fresh prices are as follows: one gallon whole milk was 3.25, white bread 1.09, dozen eggs 1.32, one pound of hamburger 4.

08 compared to food lions: milk 3.75, bread 1.99, eggs 1.58, and hamburger 4.78. The next evaluation establishment was the grading on a scale of one to five, five being the highest. The categories that I felt that are the most central to customers are Cleanliness, Customer Service, Layout and Displays, and Diversity of Selection. The first category was Cleanliness; food lion received a 3 where farm fresh got a five. My experience started from the parking plentifulness and then the store. I found numerous trash on the inside and profuse food wrappings outside; also there were a lot of carts throughout Food Lions the parking lot. Farm Fresh was very clean and no carts where outside. The next... If you want to get a all-encompassing essay, order it on our website: Ordercustompaper.com

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