Technological Change In Media

2007 Concerning the technological discoveries , this will discuss close to new digital technology (internet , digital cable , mobile satellite , and more(prenominal) ) in encouraging media intentness to admit better contain to customers by improving their business modelsIn particular , this will force field parole industry and examine how this industry confronts the challenges that competitors perform in using digital technologies present to their established business . still , it in addition elaborates how the industry is using digital technologies to spiel those challengesThe growing internet technology and the changes in consumers preference in rendition news show and meeting development become challenges that news industry boldnesss . The first challenge is customers are the likes ofly to find schooling onli ne instead of buying news in a turning point of a streetAccording to The Korean clock (2006 , the influx of internet has caused the declining add together of imprint news subscription in spite of appearance a given cessation . Concerning this condition , Korea Press arse (KPF ) revealed that in 2004 , half of Korean households (50 ) subscribed to newss This figure delineate a significant crepuscule since 1998 when the subscription number was about 64 .5 of the country s householdsMoreover , KPS also highlighted that in that location was a declining abbreviate on average time that Korean occur in reading news . Previously , they spent about 40 .8 minutes per sidereal day (in 1998 ) but sextette twelvemonth later , in 2004 the average time happen plummeted into 34 .3 minutes per day . The reason is Korean spend more time in reading and searching for schooling through with(predicate) the Internet in which according to KPS Korean spend about 67 .2 minutes on average pe r day (The Korea Times , 2006The second chal! lenge is news industry postulate to introduce IT-savvy staffs to enable the news company to contribute pleasing online offerings like news on mobile phones , blogs , and many othersJeff Jarvis reveals that in twenty-first century , news companies are to expend IT staffs in to bear information as good as their print editions .

This is alpha since tralatitious news (print news ) will face twain groups of competitors they are the other traditional newss that also offer online news /portals and brand new companies that offer only online newss (Engelen , n .dIn to superintend with the two challenges , currently , most of traditional newss also provide online news in which customers can browse the provoke information through internet-enabled mobile gadgets like personal digital assistants (PDAs , laptop computers , and Sony Play Station Portables (PSPs , to name a hardly a(prenominal) . argue Street Journal HYPERLINK http / vane .wsj .com entanglement .wsj .com , USA immediately ( HYPERLINK http /www .usatoday .com www .usatoday .com , and unexampled York Times HYPERLINK http /www .nytimes .com www .nytimes .com ) are examples of traditional newss that also offer online versions of their print editionBroadcasting and surge media industries are businesses that reckon growth at a dangerous speed . closely every people in the human race , even in the remote areas , have accesses to at to the lowest degree one media since broadcasters and media giants employ various kinds of telecommunication technology to...If you extremity to get a full essay, order it on our website: OrderCustomPaper.c! om

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