Tupelo's Dilemma1 Case Study Example | Topics and Well Written Essays - 250 words

Tupelo's Dilemma1 - Case Study Example    2.  Ã‚  Ã‚   What can you say about the management style of the VP of Marketing in the case? Is it appropriate? Why, or why not? The management style of the VP can be said to be quite remarkable, because he applied the techniques of Lateral thinking of trying to increase the sales and consequently increase the profit margin on the HDTV’s. Due to the intense competition of the margins on HDTV’s it can be quite demoralizing for any company. The VP’s decision can be called timely, by not laying much thrust on the strategy per se, but the decision to act in a timely manner and reduce the gap which he found through the Warranty Extension Contract.    3.  Ã‚  Ã‚   Define any Ethical Issue that you perceive in this scenario. The one hitch that one finds in this strategy for marketing is that the salespersons are compelled to make a sale under any circumstances. Which means that the customers are treated as baits in the web of Marketing and Market share. The c anned presentation approach hardly leaves any scope for the customer to exercise his discretion be it for a good product or a subversive quality product.