MOTOROLA Essay Example | Topics and Well Written Essays - 750 words

MOTOROLA - Essay ExampleMotorola Solutions is today generally accepted as the direct successor of the front known Motorola, as the structuring lead to Motorola Mobility being spun off. (Boryana Georgieva, 2010) In 2007 when the reorganization took place, wrinkle was divided into three direct segments which included Home and Mobility Network, Enterprise Mobility Solutions and Mobile devices. Home and Mobility Network basically included products such as cable set top boxes, broadband cable modem etc this contributed to almost to almost 32% of Motorolas pass sales in 2008. Enterprise Mobility Solutions deals with wireless broadband systems and it contributed to 27% of net sales. The Mobile devices compete in the wireless handset industry. (Boryana Georgieva, 2010) There are many factors in the external environment that directly as well as indirectly affects Motorola. First let us consider the competitors. Motorola used to own a high function of merchandise in 2007, especially at the time of RAZR. However, they were not able to gain on the success with one major reason being the amount of competition in the engine room market. Motorola faces fierce competition from Nokia, Apple, RIM, Samsung, LG and Mobile Internet Devices. Nokia possesses the highest market share in world right now followed by Samsung. They continue to produce high quality phones in great quantities for the customers. Lately, Apple and RIM postulate busted into the market with their unique characteristics with iPhone and Blackberry respectively. Because of their innovation, they were able to grab a huge market share and create brand loyalty amongst their customers. Apple were able to target, initially the youth which them spread out to a major chunk of the population, they also brought timely upgrades and additions to their iPhone which the consumers found all the more intriguing. Blackberry on the former(a) hand went for formal and executive prospect, mainly targeting the executives. Bu t due to their Blackberry services, which include Blackberry messenger etc, they were able to gain high levels of customers throughout the world. (Aaron Christensen, 2009) Motorola has been going down the slope ever since. In fact, mansion incurred a loss from cutting operations of $105 million which then resulted in $0.05 per diluted vernacular share. The company which once dominated the mobile market has now been constricted to a lower market share. (Aaron Christensen, 2009) Even though revenues amaze decreased overtime, however, Motorola still has some strength as well. Motorola Company operates at operational efficiency, meaning their production and assembly line process operates in an efficient manner as to cut unnecessary costs and at the same time utilize maximum resources to maintain quality. Motorolas products are high quality products, not solo because they last a longer period as compared to some other phones, but their functionality is very efficient as well. Motoro la has recently started producing the Droid Family which includes various products including Droid, Droid 2 & international and Droid R2D2. The droid family was built by placing high value on importance on innovation. Motorola has also started segment targeting for the saucy Droid2 since consumers in the market place high value on trying out new things that see onto the market. Now let us also consider some of Motorolas weaknesses. Motorola management and shareholders are only worried about the sales and revenues, what is lacking is, vision. For any company to succeed in the market, they need to have a vision. For instance Steve Jobbs had a vision to bring innovation to the telecommunication technologies. Currently, Motorola is only concentrating on business and not focusing on the long