Summary Essay Example | Topics and Well Written Essays - 250 words

Summary - strain ExampleOf these, advertisers gull more or less concentrated on appealing to the fifteen prefatorial human needs as defined and agreed by several theorists. These include need for sex, affiliation, nurture, guidance, to aggress, to achieve, as well as physical needs such as food and drink, among others. Due to the primitiveness of these factors, ad men see emotional appeal as an effective move to increase marketability of the products endorsed by triggering the interior(a) urges and motives of its consumers. In a way, this, too, affect the second aspect mentioned above. However, aside from emotional appeals, advertisers have also apply the concepts of humor, and other unique styles of presentation, and even utilized models in the image of a celebrity to leave an idea upon the viewers, readers or listeners, that will get them to buy a certain product or use a certain service. Although there are many ways to advertise a product, whether in television, print, and e ven in radio, it is believed that visual advertisements, such as those seen on televisions before or after a favorite show, have been found to be more effective than the rest.