Whole Foods Market Case 2010

Introduction Founded in 1980, Whole Foods Market (WFM) has evolved from a local anesthetic supermarket for raw(a) and health fodders, into the worlds largest chain of innate and sinless food supermarkets. As of 2010, Whole Foods operated in 278 retentivenesss in 38 U.S. states and the District of Columbia, 6 gunstocks in Canada, and 5 stores in massive Britain. WFM does business by offering customers the highest feeling, least processed, most tasty naturally preserved and fresh foods available, and marketed them in appealing store environments that made shopping at WFM enjoyable. John Mackey, the companys cofounder and CEO, vision was for WFM to become an international brand synonymous with carrying the highest touch natural and organic foods available and being the best food retailer in every community in which WFM stores were located. WFM mission, summarized in the slogan Whole Foods, Whole People, Whole Planet, ext intercepted considerably beyond food retailing. I think John Mackey has a beloved strategic vision for WFM because they argon not your commonplace supermarket. They sincerely do offer a variety of the highest quality natural and organic products that you cannot find in regular supermarket such(prenominal) as Kroger or Walmart. WFM mission slogan directly stresses to the 7 core set underlying the company.

It is essentially a compendium of the core set that WFMs abides by every day. Since 1980, Mackey and squad members grant unbroken WFMs on a path, with their core set, that has gotten them in the carousel 12 for the supermarket industry. WFM growth objectives had been to have 400 stores and sales of $12 bi! llion by the end of fiscal year 2010. The caput elements of the strategy that WFM is pursuing are the elements of their core values. These core values give WFM a broad(a) differentiation from competitors and are the soul of the company. WFMs generic and complementary strategies are well matched to market conditions in the industry because they deliver the goods in all the areas. WFM is maintaining their broad...If you want to foil a dear essay, order it on our website: OrderCustomPaper.com

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