Nike Business Presentation Outline

Topic Nike marketing dodging, societal responsibility, and diversity. Specific Purpose To inform my audience about the marketing strategy, environmental and social commitment and diversity of Nike company Brief In my presentation, I will be talk of the town about Nikes marketing strategy and its social responsibility MARKETING A) INTRODUCTION Preview Because Nikes conquest largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike and introducing what marketing strategy Nike is currently deploying. B) carcass 1. marketing is very important to its viability and profitability a.Since Nike is a consumer product company, it must oppose to market changes through aggressive marketing. * If fail to anticipate accurately and reply in timely manner to market changes, Nike could experience material indecorous effects on sales and profitability. b. Nike must stay domestic totallyy and globally competitive to other large companies such as Puma or Addidas. c. As a result, Nike takes marketing issues very seriously. Nike has been increasingly investing into marketing. (Refer to chart) * Nike experient a substantial increase in marketing enthronization in the FY of 07-08, largely because of the Olympic Games 2008. Demand creation in FY 2009 is $2,351. 4 mil. , change magnitude 2% in compare with FY 08 2. Nike is successfully deploying the favorable brand go out strategy a. Favorable brand image * Associates with a distinctive logotype and advertising slogan Just do it * Advertise itself as a high quality and expensive product company. * Promotion Nike contracts with high write athletes and actively sponsors sport events to promote its brand. For example * Michael Jordan in 2007, the Jordan brand, now a separate Nike subsidiary with its own building, grossed about $800 million. Tiger Woods in 2000, Nike agreed to a multi-year deal with Woods worth a inform $105 million (It can be said that Nike is success fully plan of attack the market by its shrewd marketing strategy. Now, Ill be talking about Nike Social responsibility) SOCIAL RESPONSIBILITY INTRODUCTION Preview Nike is a leading socially responsible company. Ill be exploring Nikes conjunction of interests investment and environmental commitment. (First, Ill be talking about familiarity investment) BODY I. Nike has a long history of engagement in communities almost the world, investing in their backyards, trace markets and manufacturing communities. . In FY07-09, Nike has directly invested in community $168. 8 million Set the goal of $315 million of contributions for FY11 Involves contributing expertise and freehearted activity to the community. 2. To achieve its community investment strategy, Nike has go uped 2 core approaches a. Focus on creating new models to provide young peck access to the power of sport (to unleash their confidence, leadership, health, education or employment) The Nike insertion (separate nonpr ofit organization) focuses on developing adolescent girls to bring positive changes into community. They has pull more than $100 mil to benefit adolescent girls. b. Promote philanthropic activities and create financial flows that ensure long-term success Nike manages a portfolio of investment that create triggered donations from consumers to expand its initial investment. Notable projects Livestrong, Human Race, Hurley H20 water curtain raising (Not only is Nike socially responsible but also Nike is environmentally responsible) BODY 1. Highly committed to sustainable development To help focus bm and resources where company can make the most impact, Nike developed its own mating Star to define sustainable development. . To achieve its goal, Nike has broken it into a form of smaller attainable steps a. Product design * Internally, Nike mobilizes its human resources to develop closed-loop product. * Externally, Nike actively posts unresolved problems and requests solutions fro m outside investors, universities and companies. b. Climate and energy As a co-founding member of Business for Innovative Climate and Energy Policy (BICEP), Nike and its partners have committed to strategic collaboration to push for US energy and ordinance and rule making. c. Water Nike aims to contract with factories where water is abundant enough to living it operations. * Nike also collaborates with factories to improve efficiency of water-utilizing * Nike encourages its suppliers adherence to high quality standards for all of their production. (Nike itself is a diverse company) BODY 1. Diversity and cellular inclusion are key to drive creativity and innovation Grows their competitive advantage, recruit In 2006, Nike constitute its first VP of Diversity. In 2008, Nike formed a global diversity and inclusion team focused on three areas a. Engaging employees b. Providing business extension . Developing innovative tools, models and designs 2. Diversity and inclusion statistic s a. Gender diversity * globose work force is half-male, half-female * Overall management is 60% male and 40% female. b. Ethnicity diversity c. 55% of its work force is Caucasian, 22% is African American, 13% is Hispanic, 9% is Asian/Pacific islander and 1% is American Indian. d. provider diversity national and regional partners on its suppliers effort, including the National Minority provider development council, the Oregon Association of Minority Entrepreneurs and the Womens business enterprise National Council.