Air Asia

MULTIMEDIA UNIVERSITY CENTER FOR DIPLOMA PROGRAMS DB S5018 BUSINESS MANAGEMENT MOK KAR NGAI 1101108328 WANG GUO HAU OH CANLLEN VINOD a/l VIJAYAN PUGENESWAREN a/l SIVAKUMAR Group DM 15 - 16 MS. WONG PEI WAH SEMESTER JUNE 2010/2011 nervous strain Asia Values Air Asia creates values through the following passel and mission: Vision * To be the largest low approach air lane in Asia and serving the people who are currently having poor connectivity with removed world and those who cannot afford the flying tickets. Mission * To be the best keep company to work for which employees are treated as part of a big family * Create a globally recognized ASEAN brand * To pull ahead the lowest cost so that everyone can fly with Air Asia * Maintain the highest quality product, using technology to reduce cost and improve service levels * To encourage to a greater extent air travel among Malaysians. arise Analysis SWOT Analysis ---- The internal factors (strengths and weaknesses) and external factors (opportunities and threats) of Air Asia.

Strengths * showtime cost operations * Consist of less management level * Do things in effect and focused management * Penetrate and stimulate to potential markets * Multi-skilled staffs means rise of workforce and efficient result * Single type fleet minify the maintenance fee Weaknesses * Service resource is limited by lower costs * Limited human resources (could not handle freedom fighter situation) * Government interference and regulation on airport * Deals and rider compensation * Heavy dependence on outsourcing * Financing more and more seats (Load factors under pressure) * Aircraft financing costs swelling Opportunities * Long give chase flight is an trial to get undeveloped market share * specialization from traditional LCC (Low Cost Carrier) model by adding customer work or operation as full service air passage with low... If you want to get a full essay, order it on our website: Ordercustompaper.com

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