Coke vs Pepsi

gust vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7, 2010 In assignment wizard we are asked to contain two competitive harvest-feasts to analyze how they breed the 4 Ps of marketing. First, we must deduce what the 4 Ps of marketing refers to. They are pricing, product, promotion, and placement of product. We are asked to describe the products, their industry, their market shares, and their fluctuation in sales. Now that we understand what the 4 Ps of marketing mean, we need to choose our two products. I have chosen to use Coke and Pepsi. These are both products of the beverage industry, more specifically of the change beverage industry. Coke has generally been the leader of this industry with Pepsi secure behind it (see fig. 1). (Yoffie, 2010). Up until the mid 1990s, both products seen substantial addition but when the consumers began a trend of being more health conscientious the growth of the two products slowed and actually started to decline. This trend is suave bare; as both companies have, lost sales ein truthplace the past two years (see fig.1). (Yoffie, 2010). Fig. 1 | 2009Rank Brands| 2009MarketShare| 2008Market Share| Share swop| 2009 Cases(millions)| Volume %Change| 1| Coke| 17.0| 17.3| -0.3| 1598.0| -4.0%| 2| Pepsi| 9.

9| 10.3| -0.4| 936.4| -5.5%| It is apparent that certain seasons such as football season and holidays these products do better than in other times that have no crowd gathering events. The next table is going to pass water a brief overview of the products and their comparison in reference to the 4 Ps of marketing.  | Product 1- Coca- grass| Product 2 Pepsi- Cola| Description of Product|  Coca-Cola is the most popular and biggest-selling soft wassail in history, as well as the best-known product in the world |  Pepsi-Cola is a soft drink very similar to its rival Coca-Cola. It is ranked number 2 in the top ten for its industry| Place (Distribution)|  Soda... If you want to nettle a full essay, order it on our website: Ordercustompaper.com

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