Skoda

Skoda: Volkswagens Hot Growth Engine The Czechoslovakian unit of VW has gone from post-Communist posterior to spherical success story. Next stop: Asia German auto manufacturer Volkswagen (VOWG) is wielding a secret bullet to challenge rivals Toyota (TM) and General Motors (GM) in global marketsâ€"and it isnt a new small car. Its VWs Czech- construct Skoda cars. Lower-priced and higher-quality than similar models built by Volkswagen, Skodas automobiles are driving a global fruit jag, with sales up 13.2% in the first half of 2006. Skoda has buy the farm the true Volkswagen (peoples car), says Commerzbank (CBKG) auto analyst Albrecht Denninghoff. Skodas brash challenge to Japanese, Korean, and American automakers in emerging markets is new, and spotlights a savvy renaissance of the Czech automaker from regional instrumentalist to global contender. This year, Skoda expects to sell 630,000 cars, and its at one time tar stick arounding sales of 1 million by 2010. (Until recently, Skoda forecast scope that goal by 2012.) We had no idea we could go global in the 1990s, says Skoda Chief Executive Detlef Wittig, who adds the original plan was to contract only on Europe. The major potential is in Asiaâ€"and its a huge potential.

BACK IN THE GAME A strong player in Western Europe and a market draw in Central and Eastern Europe, Skoda is now speeding into Asias emerging markets with a vengeance. Revenues hit $5.2 billion in 2006 as customers in 100 countries around the world snapped up its well-built cars, and profit jumped 22% to $491 million. A new Russian factory in Kaluga, southeastern of Moscow, will start producing Skodas and VWs in October. In India, Skoda has built its admit assembly plant, separate from parent VWs Pune factory, where it aims to produce 30,000 cars a year. Skoda to a fault assembles cars in China, Ukraine, Bosnia, and Kazakhstanâ€"and is considering a lower-priced model that could go head-to-head with Renaults (RENA) no-frills(prenominal) Logan. The Czech comeback has been driven by a... If you want to get a full essay, order it on our website: Ordercustompaper.com

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