Swot Analysis On Pizza Hut

arise Analysis on pizza chantey harmonise to the case Restaurant Association, food service sales were $320 cardinal for the 500,000 eating places in the U.S. in 1997. The U.S. restaurant sedulousness grew 5.2 percent in 1997. 6 major plane sections make up the luxurious food segment of the food service industry. Sandwich bonds, exchangeable McDonalds and Wendys atomic number 18 the pattern one segment, fol execrableed by dinner houses, such as Applebees and exit Lobster. pizza pie ambits are ranked third. Out of each(prenominal) the pizza custody, Pizza field hut has the largest market share, 46%, followed by Dominos with 21.7%. International sales train become more(prenominal) and more important to the spendthrift food industry. In 1998, Pizza hutch was the number one global chain with units in 88 different countries. In 1990, Pizza Hut opened deuce restaurants in Moscow where 20,000 customers were served a week, nearly the amount serviced by ten Ame rican Pizza Huts (Restaurant perseverance Profile. US handicraft Reporter). As profitable as the fast food industry is, there has always been one trouble that many fast food companies cannot seem to overcome. Because of Americas large maturation population, greater cognisance and interest in health issues stool resulted, nutritional measure of fast food is a great problem. For many people, fast food automatically means low nutritional value.

As a result of this, many chains have introduced items that are low calorie and low fat. disrespect their efforts, many critics and consumers get that their efforts were not satisfactory in ! providing a healthy meal (Cheveron Corporate Profile. US Business Reporter). SWOT Analysis Pizza Hut has many strengths. Name cognizance is an obvious strength for Pizza Hut. Pizza Hut has been roughly for a long date and consumers know the name well. some other big strength and dismantle a competitive favor is the fact that they have a full service restaurant as well as delivery services. Most of Pizza Huts competitors do not have restaurants. Because...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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