Yoox Story

INDEX
executive SUMMARY1
1 COMPANY OVERVIEW2
1.1 Values, Vision, Mission3
1.2 counseling team and learning5
1.2.1 Management team5
1.3 Historical overview6
2 MARKETING OVERVIEW7
2.1 Market Analysis7
2.2 Marketing Mix Elements8
2.2.1 mathematical product8
2.2.3 Pricing & Partnership9
2.2.4 Promotion10
2.2.5 Place10
2.3 Company military rank11
3 FINANCIAL SITUATION12
3.1 Investment13
CONCLUSION16
EXECUTIVE SUMMARY

With this presentation, well try to describe the YOOX GROUP, which is the global internet sell partner for leading make and design brands.
The beau monde is a dot.com, offering high designers fashion products on internet; with this practical(prenominal) system of distribution YOOX guarantees/ensures to its customers an high ratio between forest and price, counterbalancing the lack of luxury which characterizes the purchase in store.
Giulia Puzzuoli and Alessandra Basile analyzed the company overview, describing its service, its history and evolution, Ferica Merli described the values of the company and its management.
A skeleton presentation of the market and the marketing strategy has been introduced by Laura Orciari and the financial analysis has been closed down by Cristina Sonea.




We can abide that the company has developed over time a literal process of internationalization, expanding its offer worldwide.
Yoox operates worldwide and it supplies direct customers with high persona and fashionable product, but also it offers a logistic and technological platforms for designers who wants to sell on line.

1 COMPANY OVERVIEW
Yoox assemblage is a global Internet retail partner for leading fashion and design brands. It has established itself among the market leaders with the multi-brand stores yoox.com and thecorner.com as well as with numerous mono-brand Online Stores all powered by Yoox Group, such as for example zegna.com, valentine.com and diesel.com.
The Group has offices and operations in the United...If you want to get a full essay, order it on our website: Ordercustompaper.com



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