Little Caesars Enterprises, Inc. Marketing scheme Little Caesars Enterprises, Inc
Team 5 Alan Arant, Jennifer Hu, Allison Redinbaugh, Mike Crowder
Dr. Lachowicz Marketing 340 Section 03, superpower 3154 November 29, 2006 Young 305 MW 4PM ~ 5:15PM
Little Caesars Enterprises, Inc. 2
TABLE OF CONTENTS 1. 2. 3. executive Summary……………………………………………………………... 3 Description of Company………………………………………………………… 5 strategical Plan/Focus…………………………………………………………….. 6 a. Mission/Vision………………………………………………………………... 6 b. Goals………………………………………………………………………….. 6 c. Core Competency and Sustainable Competitive prefer…………………. 7 d. Corporate Philosophy………………………………………………………….7 Situation Analysis……………………………………………………………….. 9 a. SWOT Analysis……………………………………………………………….. 9 b. Industry Analysis……………………………………………………………... 11 c. Competitors Analysis…………………………………………………………. 13 d. Company Analysis……………………………………………………………. 14 e. customer Analysis……………………………………………………………. 15 Marketing- yield Focus………………………………………………………..16 a. Market and Product Objectives……………………………………………….. 16 b. Tar overprotect Market…………………………………………………………………. 18 c. Point of deviation……………………………………………………………. 18 d. Positioning……………………………………………………………………. 18 Marketing Program……………………………………………………………… 19 a. Product Strategy………………………………………………………………. 21 b.
Price Strategy…………………………………………………………………. 21 c. Promotional Strategy………………………………………………………….. 21 d. Place (Distribution) Strategy…………………………………………………. 22 R&D/Operations Program………………………………………………………. 23 pecuniary Projections…………………………………………………………….. 24 Organization Structure…………………………………………………………... 26 Implementation Plan…………………………………………………………….. 27 Evaluation & Control……………………………………………………………. 29 Appendix A: Biographies of Key Personnel…………………………………….. 30 Bibliography…………………………………………………………………….. 32 Team Meetings…………………………………………………………………... 34 FIGURES Figure 1 - SWOT Analysis for Little Caesars…………………………........................ 9 Figure 2 Pizza Chains Ranked...If you want to get a full essay, order it on our website: Ordercustompaper.com
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