A trade Plan Presented by:
Tomeka Simpson
February, 24, 2010
Submitted to: Star Investment Firm
remand of Contents
Page
1.Executive Summary1
2. caller-up Description……………………………………………………………………..1
3. Strategic pore and Plan1
Mission Statement1
Goals1
Competitive Advantage2
4. stake Analysis2
SWOT Analysis2
Competitor Analysis3
Company Analysis3
Customer Analysis4
5.Market-Product Focus4
trade and Product Objectives4
Market-Product Grid5
Target Markets5
Points of Difference6
Positioning6
6.Marketing Program7
Product Strategy7
Price Strategy7
promotion Strategy8
Place Strategy8
7.Financial Projections8
Break-even Analysis8
8. makeup9
9.Implementation Plan9
10.Evaluation and Control9
attainable Deviations9
Possible Solutions9
11. Bibliography
Appendices
Appendix A: 10
1. Executive Summary
The Childrens Corner is a new childcare facility located in Fayetteville, Georgia.
Our
creation prides itself on providing a nuturing environment for all children ranging
from six months to five-spot years of age; and before care and aftercare for kindergarden through
tercet grade. Although, this is a new venture, our management staff and investors have everyplace
ten years experience in early childhood development.
2. Company Description
Our school is located in a primitive and secure area with easy access and close to nearby
elementary schools. We are also convenient to some of the incorporated offices located in the
city and we are available to select up your child from your office if requested with an
additional fee.
The Childrens Corner most important goal is to provide a friendly atmosphere for the
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