The pita Pit is a Canadian eating place chain with a menu that caters to people who are flavour for for healthier chooseions in their fast food choices. Headquartered in Kingston, Ontario, the prototypical Pita Pit location opened in 1995, and the alliance began rapidly expanding their operations to the rest of Canada and into the United States. They currently obligate over 300 locations in North America (Pitapit.ca/consumer/ unified/history). Pita Pit is also in the process of quest out opportunities for further growth at an international level, and is looking for investors and entrepreneurs to assume the role of master franchisee in their respective countries (http://pitapitinternational.com/en/faq.php)
The North American fast food culture has been ever-changing in recent years, with consumers becoming more health conscious, specially when making decisions about where to eat. Anticipation of this social and cultural remove was a driving factor behind the creation of Pita Pit. The founders of Pita Pit were able to recognize that there was a niche market of university students and young professionals who were seeking the convenience and likely prices of fast food, but who also wanted something healthier than the burger and fries choices typically offered by the industry. (pitapit.
ca/consumer/corporate/history)
Analysis
General Environment - stinting Conditions (Threat)
The recent downturn in the economy initially served as an opportunity for Pita Pit. Tightening family budgets allowed the fast food eating place industry in North America to thrive as people sought out less expensive options when they did opt to eat out. (Smith, 2008)
However, with the global economy continuing to perform sluggishly, lift costs have become a pressing curse faced by Pita Pit and other affectionate service restaurants. Rising transportation costs (owing to higher give the sack costs) are directly impacting the price of raw materials. When combined with increases to the...If you want to get a full essay, order it on our website: Ordercustompaper.com
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