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Wednesday 20 February 2013

Marketing

PRINCIPLES OF MARKETING

HIGH INVOLVEMENT-RESTAURANT (THE LOFT)

LOW INVOLVMENT-UNDERWEAR (FROOT OF THE LOOM)

The first I chose was the Restaurant. It is a game involution purchase because I analogous nutriment, specific kinds of food and cooking. I am careful about my diet and it is an aflame and rational decision. I like to give great legal opinion to what I eat and when & where, most of the times I scat to stick with certain favorite eating placements. When I make a decision to eat at a new restaurant, it is forever high involvement.

The second will be underclothes. It is low involvement because I buy whatever is on sale, with colors I like, and in a style I like. I dont typeset a lot of thought into it these days. I am non brand loyal for underwear.

As always the first intimacy was I looked at my budget to see what I could pass and then decided based on what was compatible with my diet restrictions. I then went through my known restaurants and some I knew little about and made the decisions. For the underwear, I walked into Wal-Mart and went straight to the underwear section. I looked for my size, my color choices, and then bought the ones I could afford, walked to the front and nonrecreational for them.

Price, product, promotion, and place are focused on how the market reacts to the products.

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For the restaurant marketer, the focus is going to be place on the cost and the product in the best context for the widest number of consumers who take out. They have to have their physical posits met, so they need to eat. They also would like to be in a place that is suited to their cultural norms and that raises their esteem. The person who wants to eat a sanguine meal is one target market choice. The person ask to eat, but they also need to eat well and rock-loving to feel good about themselves and improve their lives.

For underwear, the consumer might like choices of style. There are many different styles and materials for underwear. All marketers affirm that women...If you want to get a full essay, order it on our website: Ordercustompaper.com



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