Coca-Cola has been weaved into the American way of life for decades. The company was founded in 1886 in Atlanta, Georgia by John Pemberton. This paper will count at Coca-Cola Companys reputation of having outstanding marketing strategies that has appealed to young and old alike. Additionally, it will examine how marketing is conducted differently to the different target markets of the world.
The Wonderful World of Coca-Cola Marketing
agree to an hold written by Louise Kramer published in Advertising Age, Coca-Cola it is among the worlds opera hat known brands. It has developed products to meet the needs of those targeted, and then plans and campaigns to entice the targeted market segments including children, teenagers and seniors toward purchasing this product (Kramer, 1999). The Coca-Cola brand itself has been created some of the approximately lucrative contracts with some of the largest food & restaurant chains. A puff can or Coca-Cola wave logo can be seen anywhere you look whether it is on television, print advertising, on billboards and tear down in movies.
The Coca-Cola Company has spent billions of dollars in strengthening their stunt woman and reputation as being the number one quiet drink company.
From water, lemonade and even energy drinks, Coca-Cola has used visual set up as their primary advertising. For children Coca-Cola has been clever over the years of apply Christmas themes, Polar Bears and toy trains to drawn in that group of consumers.
According to an article by Paul King published in Nations Restaurant News, the American Food-Service Organization called Coca-Colas finality to change its marketing tactics towards elementary, middle and high schools by toning down the soft drink commercial advertising, and turning contracts with schools a positive transaction. Not only did Coca-Cola do this but separate soft drink companies. This was a money maker for schools that were experiencing financial crisis. This created the capacity for Coca-Cola...If you want to get a full essay, army it on our website: Ordercustompaper.com
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