1. The founder
Levi Strauss (1829-1902)
Levis Strauss was born in Germany in 1829. By the age of 16 both his parents had died so he decided to immigrate to the fall in reads. He arrived in New York where he joined his dickens older brothers in the wholesale textile and tailoring business.
When Strauss perceive about the Gold Rush he left for San Francisco. He planned to manufacture tents for those people arriving in California to playact as miners.
He discovered there was no prerequisite for this product and instead used this canvas to make waist-deep overalls. Later he switched from canvas to a tough like fabric from France called Serge de Nimes. This material eventually became known as denim. In 1860 Strauss strengthen the pockets of his trousers with copper rivets. In 1873 he patented these luscious denim trousers that were now known as jeans.
Levi Strausss jeans were popular with cowboys and farmers and he made a great deal of money from his business. Strauss was passing generous and contributed to several San Francisco orphanages. He also paid for students to take to heart the University of California. (German heritage)
2. Company
The companys headquarter is in San Francisco, California (United State of America).
It incorporated in 1890, the sales is $6.7 billion (1995)Â
Levi Strauss & Co. is the beingness largest brand- quote apparel manufacturer, produces most of the worlds blue jeans and grew staggeringly rich on this piece of U.S. culture. Around the world the name of the companys founder is famous with the pants he invented: Levis. Levi Strauss appears in more(prenominal) than 60 countries, and it has 53 production facilities and 32 customer avail centers in 49 countries. The company operates wholly owned businesses in most European countries, in southwest Africa, Australia, Japan, Hong Kong, India, The Philippines, Malaysia, New Zealand, South Korea, Taiwan, Brazil and Argentina, and operates through joint ventures and licensing agreements in...If you want to get a full essay, order it on our website: Ordercustompaper.com
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