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Tuesday 20 November 2012

Corporate Public Realtions

THE CHANGING ENVIRONMENT FOR BUSINESS Chapter 1 The public’s expectations of corporations today are also different from what they were 40 or 50 historic period ago. To attract customers, employees, and investors, companies need to be progressive leaders approximately a host of global issues and put their vision in a broader social context. Public scrutiny of business is unvaried and intense, and in the past decade, disillusionment has grown over perceive excesses in executive pay, questionable accounting practices, and moral inanition on the part of corporations. Attitudes Toward American Business Business has never had a completely positive image in the United States. The industrial Revolution moved American industry away from a model of small workshops and hand tools to mechanized mass fruit in factories. The exploitation of young women and children working in factories all added to negative perceptions of business at that time â€" the Carnegies, Mellons, and Rockfellers â€" were perceived as corrupt businessmen looking out for their own interests earlier than the good of all citizens. Yet these negative attitudes toward the first current corporate businessmen were coupled with a sense of enviousness for their material wealth.

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Most Americans wanted the lifestyle of these business magnates and came to discern the pursuit of wealth as part of the “American dream.” The mid-twenties were characterized by a sharply rising stock marketplace and great disparities in wealth distribution. These disparities â€" between rich and lay class, between agriculture and industry â€" made for unstable scotch conditions, while speculation in the stock market supply its growth to unprecedented levels. The stock market “bubble” in the end burst in 1929, giving way to the Great Depression, which would fit a decade and spill over to the rest of the industrialised world. It was a dark time for business and individuals alike. Over a period of 30 years, marketing consulting firm Yankelovich asked this... If you want to annoy a full essay, order it on our website: Ordercustompaper.com



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