Marketing Plan (Retail Store)

Executive Summary AtoZ Hockey is a retailer of hockey equipment and run in the southwest community of. The prospective opening get word is August 1, 2010, just prior to the 2010-11 hockey season. The physical emplacement of the store will be on the southeast box of. The store intends to serve the southwest communities of. The location provides access from every last(predicate) directions and is less than one kilometer from the 121st Street exit on Highway 26, a newly constructed leg of the ring passage system. Intensive market research has conceded this location as rarefied due to various demographics, the most prominent being family orientation and socio-economic status. AtoZ encounters competition from larger and more established stores. , the largest of these stores, is located virtually ten minutes to the North. It can be considered our most challenging competitor. is owned by the Group, the Islands largest sporting goods retailer. retails equipment and robes for a wide variety of sports. Our second major competitor, located 15 minutes North is . The most established sporting goods tone ending in the city is a smaller store which retails equipment and apparel for many sports, of which hockey is the most popular.

The last major competitor, newly-opened SportsLife, is an only if hockey-oriented retailer located approximately thirty minutes to our West. Of the triple stores, it boasts the largest selection of hockey equipment, accessories, and apparel. However, it is also the furthest distance from our store. A SWOT analysis reveals the various strengths, weaknesses, opportunities, and threats that are to be judge during operation. Strengths include the retailing of high-quality brand name products, knowledgeable and see customer service staff, its location in a notably affluent community with a new school, as swell as its offering of hockey conditioning camps during the off-season. Its weaknesses reveal a struggle to acquire significant brand... If you want to get a full essay, order it on our website: Ordercustompaper.com

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